Our mission is to provide high quality fonio and deliver superior customer service, and we pledge to satisfy and delight our customers. We will help, educate, and earn the trust of our clients by offering excellent and affordable products that will improve their quality of life. We strongly believe in fair trade and in making difference in our community.


Our vision is to become the best provider of healthy products, and a leader not only in our communities or in our industry, but also in the world. We will be our customers’ primary choice for all the products and services that we offer. We will be a responsible, a respected, and a diligent company. We will be a strong, but an esteemed competitor, and an example for all.